Increase Your Online Sales

Slides

Links

Website Speed

Search Engine Optimisation

SEO Link Building Resources

Content Marketing

Joe Pulizzi – Content Marketing Strategy

Selected slides from the Joe Pulizzi Content Marketing Strategy video above:

FB Ads to Webinar: Alternative Strategy to Content Marketing

This is what I call the Lee McIntyre/Russ Ruffino method (as far as I know, McIntyre did it first and cashed out, but Ruffino is still doing it).

Russ Ruffino Facebook Ad
Here’s one of Russ Ruffino’s Facebook Ads

Build an amazing website they said… the clients will come rushing in.

Write a weekly blog. Better yet, do a guest blog!

Give away your best stuff.

Post on social media 8 times per day.

And I love this one… just be yourself.

All that just to earn $0 back. All that time and money wasted. Ugh.

If you’re like most business owners, you’re thinking, “I started my business so I could help people, not to waste time blogging or building my “audience.”

Most business owners feel like an island, all by themselves, with no real support when it comes to this marketing stuff.

You’re great at what you do… have invested years in honing your expertise… yet somehow along the way, no one ever taught you how to actually GET CLIENTS – especially not how to use all this modern internet marketing stuff.

Let me make this very clear: BUILDING AN AUDIENCE” IS A WASTE OF TIME and I can prove it. I promise, it doesn’t have to be this hard.

Check out this masterclass I put together where I’ll share the exact strategies coaches, doctors and other business owners are using to generate clients on demand without launches, blogging, wasting hours at networking events or any of that stuff no one wants to do.

I’ll pull back the curtain and reveal exactly how our clients are building 6-7 figure business by ignoring all the conventional wisdom. Click the image below to watch the training.

Website Traffic

Which Traffic Source is Right for Your Business

SimilarWeb: Website Traffic Sources List

  1. Direct Traffic –traffic sent from users via: URLs entered directly into a browser, saved bookmarks or any links from outside the browser (such as on Microsoft Word)
  2. Mail Traffic – traffic sent from web-based mail clients
  3. Referral Traffic –traffic sent via links from other domains that are not otherwise classified (mail, social, display, search)
  4. Search Traffic –traffic sent via the results on search engines such as Google or Bing
  5. Social Traffic –traffic sent from social media sites such as Facebook or Reddit
  6. Display Ad Traffic – traffic sent from other domains via a known ad-serving platform (i.e. Doubleclick)

Hubspot: A Breakdown of All Your Website’s Traffic Sources (What Means What?)

  1. Organic Search
  2. Referrals
  3. Social Media
  4. Email Marketing
  5. Paid Search
  6. Direct Traffic
  7. Other Campaigns

OrbitMedia: Website Traffic Sources

  1. Search: visitors who discovered us through a search engine
  2. Social: visitors who clicked on a link in social media
  3. Paid: visitors to came from online ads
  4. Email: visitors who clicked on a link in a newsletter
  5. Referral: visitors who came from other websites
  6. Direct: visitors who typed our web address directly into the browser

Neil Patel: 5 Spectacular Traffic Sources That’ll Help You Move Beyond Google

  1. Drop meaningful comments on high-traffic websites in your niche
  2. Capture emails of those cold first-time visitors
  3. Write high-quality guest posts for authority blogs

Outbrain.com: 5 Paid Traffic Sources Every Online Marketer Should Be Testing

  1. Google Adwords
  2. Facebook Ads
  3. Outbrain Amplify For Advertisers
  4. LinkedIn Ads
  5. Twitter Ads

Stephanie Chandler: 20 Ways To Drive More Traffic To Your Blog

Note: many of these are more about improving your blog content in order to get more repeat visitors.

  1. Write more.
  2. Promote with social media.
  3. Write better titles.
  4. Know your niche.
  5. Include photos.
  6. Incorporate keywords.
  7. Incorporate links.
  8. Add social sharing buttons.
  9. Retweet past content.
  10. Invite guest contributors.
  11. Add video.
  12. Invest in promotion.
  13. Conduct give-away events.
  14. Write guest posts.
  15. Cross-promote to your mailing list.
  16. Make your content easy to read by using plenty of subheads, bullets and numbered lists.
  17. Promote your blog in your email signature and your bio in any online profiles.
  18. Make it easy for blog visitors to subscribe to your RSS feed.
  19. Invite readers to leave a comment, then respond and let them know you’re engaged.
  20. Finally, have fun with your blog.

Audio/Video Equipment

Low cost “dynamic range” microphone


ATR2100 USB microphone
I recommend this for use in your office (if you don’t have a soundproof booth).

Lapel microphone



RODE SmartLav+
I recommend this for use with mobile. I use this with an iPhone 7 so should be good with Apple (check it’s compatible with your Android in the Q&A section below). This one is wired, so get the extension cable below too. Any of the RODE gear is very good, but there are less expensive options available if you want to experiment on a tighter budget.

6ft (long) 3mm (jack size) StarTech audio extension cable (~€3)

Tripod

AmazonBasics 60-Inch Lightweight Tripod with Bag AmazonBasics 60-Inch Lightweight Tripod with Bag

Smartphone Tripod Mount Clamp

Smartphone Tripod Mount Holder Clamp

Flipchart Notes