Content Marketing & SEO

This is my content marketing and SEO resources for the LEO training workshop “Content Marketing & SEO”.

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Content marketing and SEO resources

High level Awareness

What Eugene Schwartz’s market awareness model missed completely…

TOVS: Trading Online Voucher Seminar slides
Website Basics: 7 Crucial Website Mistakes slides

SEO – The Tactical

Local SEO: A Simple But Complete Guide
Local SEO: Google Structured Markup Helper
Local SEO: Schema Markup Generator (paste into HTML head section)
SEO: Website Hosting: my hosting recommendations
SEO: Website Speed – GTMetrix (more user friendly)
SEO: Website Speed – WebPageTest (more technical)
SEO: Website Speed – WordPress plugin for SEO – Yoast SEO
SEOpress plugin
SEO: Website Speed – WordPress plugin to enable caching
SEO: Website Speed – WordPress plugin to compress images
SEO: Website Speed – RIOT – compress images
SEO: Make sure you are listed on Google My Business
SEO: Create The BEST Content in the World: Backlinko Skyscraper Technique
SEO: Google Ranking Factors from Backlinko
SEO: My guest post example (includes WordPress tips): WordPress article on Mirasee
SEO: Keyword research tool: Ubersuggest

Content Marketing – The Strategic

Content: Building an audience takes time: Gary Vee time lapse video
Content: Be strategic about how you approach content creation: Content Marketing Strategy with Joe Pulizzi (see below for slides)
Content: Example video content: WebsiteDoctor on YouTube
Content: Example audio content: 2 Minute Business Tips – shortform audio experiment
Content: Video editing tool – Camtasia Studio ($199, 1 month free – sometimes special offers to get it for $99)
Content: Audio editing tool – Audacity (free)
Bonus: 5 Blogging Tips
Bonus: Website Components mindmap

Content Marketing Strategy basics

Selected slides from the Joe Pulizzi Content Marketing Strategy video above:

SEO Link Building Resources

Search Engine Watch: SearchEngineWatch.com
Search Engine Land: SearchEngineLand.com/
Moz Beginners Guide to SEO
Search Engine Journal: http://www.searchenginejournal.com
Google’s Webmaster Central Blog: http://bit.ly/UNHP5

Audio/Video Equipment

Low cost “dynamic range” microphone

ATR2100 USB microphone
I recommend this for use in your office (if you don’t have a soundproof booth).

Lapel microphone

RODE SmartLav+
I recommend this for use with mobile. I use this with an iPhone 7 so should be good with Apple (check it’s compatible with your Android in the Q&A section below). This one is wired, so get the extension cable below too. Any of the RODE gear is very good, but there are less expensive options available if you want to experiment on a tighter budget.