Plan & Develop Your Website

Main Concepts: OFFER and TRAFFIC

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Miscellaneous

• Website Hosting: my hosting recommendations
• Anti-Spam: Add RE-CAPTCHA plugin to prevent spam
• Booking service to automatically schedule in calendar: Special offer $59/lifetime account (offer ends soon)
• Books that I recommend:
  • Don’t Make Me Think
  • Epic Content Marketing
  • Influence: The Psychology of Persuasion
  • Ultimate Guide to Google AdWords (5th Edition, 2017)
  • Ultimate Guide to Facebook Advertising (2017)

Website Speed

• Website Speed – GTMetrix (more user friendly)
• Website Speed – WebPageTest (more technical)
• Website Speed – WordPress plugin to enable caching
• Website Speed – WordPress plugin to compress images
• Website Speed – RIOT – compress images
• Website Speed – Case Studies:
  1. Website Speed Optimisation Case Study 2009
  2. Website Speed Optimisation Case Study 2016

Search Engine Optimisation

• Website Basics: 7 Crucial Website Mistakes slides
• Google Business: Make sure you are listed on Google My Business
• Create The BEST Content in the World: Backlinko Skyscraper Technique
• Create The BEST Content in the World: MeetEdgar version of Skyscraper Technique
• SEO: WordPress plugin for SEO – Yoast SEO
• SEO: My Guest Posting example (WordPress tips): WordPress article on Mirasee
• SEO: Keyword research tool: Ubersuggest
• Brian Dean – Backlinko.com

SEO Link Building Resources

• Search Engine Watch: SearchEngineWatch.com
• Search Engine Land: SearchEngineLand.com/
• Moz Beginners Guide to SEO
• Search Engine Journal: http://www.searchenginejournal.com
• Google’s Webmaster Central Blog: http://bit.ly/UNHP5

Content Marketing

• Download: Your Simple Content Marketing Plan
• Content: Building an audience takes time: Gary Vee time lapse video
• Content: Be strategic about how you approach content creation: Content Marketing Strategy with Joe Pulizzi (see below for slides)
• Content: Example video content: WebsiteDoctor on YouTube
• Content: Example audio content: 2 Minute Business Tips – shortform audio experiment
• Content: Video editing tool – Camtasia Studio ($199, 1 month free – sometimes special offers to get it for $99)
• Content: Audio editing tool – Audacity (free)
• Bonus: 5 Blogging Tips
• Bonus: Website Components mindmap

Website Traffic

SimilarWeb: Website Traffic Sources List

1. Direct Traffic –traffic sent from users via: URLs entered directly into a browser, saved bookmarks or any links from outside the browser (such as on Microsoft Word)
2. Mail Traffic – traffic sent from web-based mail clients
3. Referral Traffic –traffic sent via links from other domains that are not otherwise classified (mail, social, display, search)
4. Search Traffic –traffic sent via the results on search engines such as Google or Bing
5. Social Traffic –traffic sent from social media sites such as Facebook or Reddit
6. Display Ad Traffic – traffic sent from other domains via a known ad-serving platform (i.e. Doubleclick)

Hubspot: A Breakdown of All Your Website’s Traffic Sources (What Means What?)

1. Organic Search
2. Referrals
3. Social Media
4. Email Marketing
5. Paid Search
6. Direct Traffic
7. Other Campaigns

OrbitMedia: Website Traffic Sources

1. Search: visitors who discovered us through a search engine
2. Social: visitors who clicked on a link in social media
3. Paid: visitors to came from online ads
4. Email: visitors who clicked on a link in a newsletter
5. Referral: visitors who came from other websites
6. Direct: visitors who typed our web address directly into the browser

Neil Patel: 5 Spectacular Traffic Sources That’ll Help You Move Beyond Google

1. Drop meaningful comments on high-traffic websites in your niche
2. Capture emails of those cold first-time visitors
3. Write high-quality guest posts for authority blogs

Outbrain.com: 5 Paid Traffic Sources Every Online Marketer Should Be Testing

1. Google Adwords
2. Facebook Ads
3. Outbrain Amplify For Advertisers
4. LinkedIn Ads
5. Twitter Ads